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House Of Dior At Watersedge

Case Studies - Watersedge

Case Study: House Of Dior At Watersedge

Watersedge at Campbell’s Stores was recently transformed into Parfums Christian Dior’s iconic 30 Montaigne apartment in Paris. The six-day pop-up event offered a bespoke shopping experience with multi-sensory activations in each “room”, where guests were invited to wander through an explosion of colour, sound and florals.

The immersive showcase featured luxurious exhibits of Dior beauty’s makeup, fragrance and skincare products across multiple levels, with dedicated consultation, personalisation and engraving services offered to visitors.

Gourmet creations and barista-made beverages emblazoned by the House’s logo were also on offer at Café Dior, an epicurean experience created on the venue’s harbour-facing al fresco terrace.