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What’s your vibe?


12 vibes of a great event professional

CWT’s Michelle Sargent outlines the 12 ‘vibes’ of a great event professional

An event professional can stand out in many ways, and while their job may not always require a name badge or fancy title, certain qualities and characteristics set them apart and make them successful in their field. Here are 12 key factors – or ‘vibes’ – that make for a great event professional

  1. Organisational skills: They can juggle multiple tasks, timelines and details with ease.


  2. Attention to detail: The ability to pay close attention to even the smallest element is crucial in the events industry.


  3. Creativity and innovation: Standing out often means coming up with fresh and unique event concepts that leave a lasting impression on guests. A successful event professional knows how to think outside the box and bring innovative ideas to life.


  4. Effective communication: Excellent communication skills are essential for coordinating with clients, vendors and team members. Being able to convey ideas, expectations and instructions clearly is key to successful event execution.


  5. Problem-solving abilities: In the fast-paced world of events, challenges are bound to arise. A standout event professional remains calm under pressure and can quickly and effectively find solutions to unexpected problems.


  6. Client-centric approach: Understanding the needs and desires of clients is paramount. Successful event professionals take the time to listen to their clients, provide personalised experiences and exceed expectations.


  7. A team player: Events are often a collaborative effort, involving multiple vendors and team members. Being a team player and fostering positive working relationships is crucial for a successful event professional.


  8. Ability to stay calm and composed: Events can be hectic and unpredictable, but a standout event professional maintains a sense of composure and professionalism throughout, regardless of the circumstances.


  9. Adaptability: Flexibility is key in the events industry. Plans may change and unexpected situations may arise. Being adaptable and resourceful allows the event professional to handle any situation that comes their way.


  10. Passion for the industry: Successful event professionals genuinely love what they do. Their passion for creating memorable experiences shines through in their work and inspires others around them.


  11. Strong networking skills: Building and maintaining a network of contacts is vital in the events industry. A standout event professional knows how to connect with people and leverage these connections to enhance their events.


  12. Commitment to continuous learning: The events industry is ever-evolving, with new trends and technologies constantly emerging. A successful event professional stays updated with the latest developments and is committed to continuous learning and improvement.

Ultimately, a standout event professional goes above and beyond to create unforgettable experiences for their clients and guests. Their dedication, attention to detail, creativity and genuine care for the success of each event is what make them memorable in any room.

Michelle Sargent is the director for CWT Meetings & Events, Australia & New Zealand. She actively participates in advisory board roles within the industry and is currently a Vibes Ambassador for The Venues Collection.